An entrepreneurial, commercially focused generalist, with business interests In Australia and Israel. Over the past 20+ years, he has worked with a mixed-bag of companies, ranging from the solopreneur to multinational, global conglomerates. He has the ability to communicate in a way that resonates with people on every level. As a marketer, he naturally tends to focus on the customer, yet applies commercial considerations to make sure there’s always a win-win situation. He has a keen interest in future of work, global flexible workforce, innovation, disruptive technologies, and disruptive business models.

Anna is passionate about helping her clients navigate the U.A.E. landscape and assisting them to explore, enter, and expand their business in the U.A.E. and wider GCC region. She has been living and working in the UAE for the past 16 years and has intimate knowledge about how things work, applying expert local knowledge with global business acumen. Always actively seeking innovative ways to address challenges and being agile-ready to embrace change.

Anna is the co-founder of BOTH Corporate Services – an entrepreneurial venture starting out in 2009 and expanding into a well-established SME with offices in Dubai, Abu Dhabi, Abu Dhabi Global Market, and in the process of setting up their U.S.A. sales office.

Arona Maskil is a senior-level cross-cultural business consultant, trainer, and coach with extensive experience in the U.S., Israeli, U.A.E., and global business culture. American by birth, Israeli by choice, and Finnish at heart, she helps people close the gap between cultures so they can work together more efficiently. Arona specializes in cross-cultural and virtual communication consultancy, with over 20 years of experience in culturally related issues. Arona provides strategically focused training for individuals and organizations to enable successful business development and customer success in diverse global business settings.

Eli has almost 30 years of experience in Sales & Marketing, Contingent Workforce Services, Customer Service CWS, Contact Centers, IT, ICT, Guest Services, Hospitality, Projects Management, Accounts Management, Business Analysis, and Solutions Architecture across EMEA, APAC, and the US. Eli is an Israeli and an Australian with business activities across a few continents.

A good mixture of people's skills, strong technology background, and Customer Experience, is helping Eli delivering the best outcomes as a senior CHO - Chief Human Officer.